Toy story is Disney animated movie, Disney are known for making huge blockbusters with animation and for it to have such a hype built up about it was no surprise, Disney alone have their own fan base and people watch Disney movies for the fact that Disney has made that movie, this means that the institution has a huge role in the success of the movie.
The text has been distributed by the institution over many different platforms, the internet has a huge role in how the institution distributes it, and for example face book pages were made for the movie to get it known about. The print platform was also used to get the movie herd of this is so that the more people see the adverts the more people that will go and watch the movie. Also having trailers of the movie on sites such as YouTube made it easy for it to be known about by millions of people.
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