task 1 - TEXTUAL ANALYSIS

MALIK MD7 FT MARGS AND K KOKE

I’m ready is one of the music video’s I will be analysing. The video starts off with a close up of the main rapper; this is show who is the leader as there are two other rappers in the song. We are then shown quick cuts from scene to scene this is done to match with the tempo of the music. The rapper is seen as a stereo typical black male, this is connoted by the clothes worn in the music video and also the lyrical content of the song. Such as drugs money and lifestyle. Malik MD7 is seen to be powerful this is clear as he is seen standing with powerful jesters and also having a large group behind him as if they were there to protect him. Margs is the next rapper we are introduced to he is also seen as a typical negative stereotype of black males this is for the reason that when the camera first goes on him it is a medium shot from the waist up as it pans up his body we the audience see a joint of weed in his mouth showing he is involved in drugs and gang activates. As one hand is used for pointing the other is holding a cup of alcohol it is clear through his lyrical content he is not hiding the fact that he is a stereo type and it is apparent that he seems to play along with that and it could be seen as a way of selling his music as this is what ‘teens’ are looking for when buying or downloading their music. The use of the word ‘nigga’ is over used in ‘margs’ verse this connotes that not only is he acting up to the stereo type but he is also making people believe it is ok to be this stereo type which could be the reason there is a moral panic over rap songs as it will be seen as a excuse people will use when carrying out offences. The third member of the song is a non stereotypical rapper. K koke is seen to be breaking the bridge in UK rap as long as white rappers are involved. However he is seen to be stereo typical as a rapper as like the other rapper the lyrical content is revolved around the same issues; guns, knives, drugs and gangs. The first shot of k koke is one in which he is in a car on his way to meet the rest of the gang.

PAGE FT MISKI - MY LIFE



This is a music video that was made by the artist 'page'. the video starts off with a close up of his face where the background is all black creating a sence of enigma. this is done so tthat tha audiance are not awear of what is going to happen. we then see a blackout during the blackout there is a the sound of footsteps marching leading to more enigma for the viewers. the first time the camera is showing both artists we see the back of the feature and the front of the main artist this connotes that the main artist 'page' is supiriour to the the female artist. the costume for the artist is all black this connotes Danger were as the featuring artist is wearing white as she is a female this connotes innocents and purity. at the start of the video the location is set in what looks a allyway, this is seen to be typical of the sterotypes in rap/grime music. there is then a change of loction we then go on to see the main artist on a balcony with a bottle of alchol this can be see as a negative image as drunk people is not somthing that is seen positivly. the chorus is when we see the featuring artist for the first time we see 'miski'. she is the only part of the song that can be seen in a posotive light this if for the reason that the artist is female, she is not singing about violance, drugs or sex. but more about life. where as the 'page' is talking about drugs and violance.